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商品編號： SMU050 出版日期： 2022/03/30 作者姓名： Pan, Gary;Lee, Benjamin;Appasamy, Lakshmi 商品類別： Other 商品規格： 17p 再版日期： 地域： Singapore 產業： Food and beverage sector 個案年度： -
商品敘述：
Set in September 2021, the case traces the digital transformation of FoodXervices Inc, a Singapore SME operating in the food distribution industry. The case essays the challenges faced by Nichol as a leader helming the digital transformation and how the transformation helped the company redefine its value proposition to the stakeholders. To customers, it pivoted from being a distributor to a solution provider; to the labour market, it had become a foodtech company attracting savvy university graduates as employees; to the F&B community, it had become an incubator fostering innovations. However, Nichol wanted more value to justify the company''s investment in digital technology and futuristic application. In addition, she wanted the technology to improve the business metrics by improving sales and margins.
涵蓋領域：
Leading change;Digital transformation;Resistance to change;Technology and analytics;Technology training
相關資料：
Case Teaching Note, (SMU051), 14p, by Gary Pan, Benjamin Lee, Lakshmi Appasamy
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